Two of Asia’s best-known hotel groups have joined forces. India’s Taj Hotels, Resort & Palaces has formed a new alliance with Hong Kong-based Shangri-La Hotels & Resorts, which will integrate the two companies’ guest loyalty programmes. When the alliance officially commences in March 2017, the “Warmer Welcomes” programme will enable members of Taj InnerCircle and Shangri-La’s Golden Circle to earn points and receive benefits while staying at any of the two companies’ 200 global hotels. Members will also be able to convert points to redeem with both hotel groups.
The alliance provides a further bridge between India and China, the world’s most populous countries and two of the world’s fastest-growing major economies.