Accor to merge loyalty program with its official acquisition of FRHI

Travel News 22 Jul 2016

AccorHotels is now working on an integrated hotel loyalty programme. TTG Asia released an article on the 18 July 2016 after a media luncheon hosted by AccorHotels. It was quoted from the APAC COO Michael Issenberg that AccorHotels is working with on the loyalty programmes and that “they will ultimately have a combined programme” and “re-branding the hotels “is not part of the plan