According to Business Travel news, due to a low return on investment, Hertz will close all its car-sharing service operations in the United States by September.
The car rental company launched Connect by Hertz in 2008 to compete with Zipcar, which Avis Budget Group acquired in 2013. Hertz later rebranded the offering to Hertz On Demand and then to Hertz 24/7. In the United States, the service had locations in two major metro areas, Orlando and New York/Hoboken, N.J., and Hertz also offered a “small dedicated fleet” for car-sharing services on corporate and college campuses. Hertz began closing those operations in July and expects to complete the process next month, according to the spokesperson.
Hertz also is closing some car-sharing locations in Europe but will continue in Sydney, and in the remainder of Europe, carpooling, fleet-management services will go on, as will van hires via retail partnership.